Learn About D'IYANU: Celebrate African Culture with Eye-Catching, Unique Designs

D’IYANU (dee-yah-nu) stands out as a prominent Black-owned fashion label, showcasing African-inspired designs in contemporary apparel. Founded in Norristown, Pennsylvania, by Nigerian siblings CEO Addie Ajayi and President Dara Ajayi, the brand's name marries French and Yoruba, where “D” denotes “of” and “IYANU” means “miracle,” beautifully portraying their cultural synthesis.Addie's passion for fashion ignited at the tender age of six upon her migration from Nigeria to the U.S., overcoming challenges to create a platform for her cultural identity. The absence of modern African-inspired attire in mainstream fashion led to the birth of D’IYANU in 2014, introducing an initial six designs. Through Dara’s insightful guidance, the brand experienced remarkable growth.Crafted by a talented all-female team, D’IYANU’s garments celebrate vibrant African fabrics. Excitingly, five new collections are expected to debut in 2025. Additionally, a rewarding Royality Program recognizes customer loyalty. Discover unparalleled comfort and quality with D’IYANU apparel today.