Do Charli XCX’s and Kid Rock’s endorsements make a difference? 19% of young people admit they might

Singer Megan Thee Stallion performs at a Kamala Harris rally in Atlanta on July 30, 2024. Megan Varner/Getty Images by Richard T. Longoria, University of Texas Rio Grande Valley British pop star Charli XCX sent many young people’s group text chats and social media feeds wild when she endorsed Kamala Harris by playing off a term she coined in a song, and posted on X, that “kamala IS brat.” While this endorsement, which happened in July 2024, likely means very little to most adults who don’t follow the singer’s music, it is considered high praise among young people. Harris’ campaign astutely embraced Charli XCX’s support – temporarily changing the background of its X profile to the same shade of lime green that Charlie XCX favors. Celebrities, including singer John Legend and actors Octavia Spencer, Julia Louis-Dreyfus and Jesse Tyler Ferguson, are all making appearances at the Democratic National Convention, which runs Aug. 19-24. Several celebrities, including wrestler Hulk Hogan and singer Jason Aldean, appeared at the Republican National Convention in July. So far, a range of other celebrities, including actor Jeff Bridges, the singer Cher, movie director Spike Lee and comedian Amy Schumer, among others, have endorsed Harris. Meanwhile, comedian...