ED ESSENTIALS Supports School Sports Across Saint Lucia

In a heartfelt speech, Jenny James, CEO of ED ESSENTIALS Inc. announced her company’s commitment to supporting school sports development in Saint Lucia. Speaking to an audience at her ‘School Sports Development Ceremony’ at the Choiseul Education Sub Office, James emphasised that even small beginnings can lead to significant accomplishments. Referencing her favorite Bible verse from Zechariah 4:10, she said, “Do not despise these small beginnings, for the Lord rejoices to see the work begin.” ED ESSENTIALS, founded in 2014 as a single-product retail store, has grown into a multi-product retail, manufacturing, and distribution company. James shared how perseverance and hard work fuelled the journey. “We started small, and we are still small,” she noted, reflecting on their progress over the past decade. “In 2014, we started as a single product retail store in Vieux Fort, only doing school uniforms… And 10 years later today, we are a multi-product retail, manufacturing, and distribution company.” James described the inspiration behind ED ESSENTIALS’ new initiative to support school sports. During a moment of reflection sparked by the success of Saint Lucian athlete Julian Alfred, she asked herself, “What is it that we can do?” She firmly believed that one can only give...