HBCU Pride Meets High Fashion: Ralph Lauren’s Partnership Makes Waves

MARTHA’S VINEYARD, MA. – On a balmy Friday in August, a unique narrative unfolded at Martha’s Vineyard Regional High School, where the serene charm of Oak Bluffs intersected with the esteemed heritage of historically Black colleges and universities (HBCUs), thanks to Ralph Lauren's collaboration with Morehouse and Spelman. Initially a retail endeavor, the partnership evolved into a significant endeavor aimed at sharing the intertwined tales of Black achievement, familial bonds, and the American dream.Valerie Jarrett, CEO of The Obama Foundation, emphasized Ralph Lauren's commitment to storytelling beyond mere commerce during a reception at Martha's Vineyard Museum. The debut collection was a resounding success, quickly selling out and showcasing the genuine stories captured in a documentary, *A Portrait of the American Dream: Oak Bluffs*, screened on August 8.The choice of Martha's Vineyard reflected its historical significance for African American families, providing a sanctuary for intellectual discourse. James M. Jeter's personal and professional journey underscored the project’s powerful impact, reinforcing a heritage worth celebrating and preserving through community partnerships.

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