FUTURA 2000 and Marc Jacobs on Graffiti, Gen Z, and Old School New York

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By Marc Jacobs September 6, 2024 FUTURA 2000, photographed by 13thwitness. FUTURA 2000 might just be the king of collaborations. Born Leonard Hilton McGurr, the legendary subway graffiti artist and friend of the Factory was one of the first, along with Basquiat and Haring, to introduce street art to the institutions in the ’80s, which kicked off an illustrious career of creating collab grails with everyone from Supreme to Murakami to Rei Kawakubo. This Sunday, five decades of FUTURA art and paraphernelia go on display at the Bronx Museum for the opening of BREAKING OUT, the largest ever exhibition of the artist’s experiments in abstraction. And it happens to coincide with a celebration of his collaborative spirit: FUTURA and Marc Jacobs’ eighth capsule together dropped this week, in honor of the brand’s 40th anniversary; so trusting is Jacobs of his longtime friend that he gave gim free rein to spray-paint his signature, bestselling tote bag. “I was like, ‘Wow, Marc’s letting me touch his number one thing,’” FUTURA joked when the pair called each other up last month to talk authenticity, punk aesthetics, and the golden age of New York art. ——— FUTURA 2000: Where are you there, Marc?  MARC...

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