Glovo Drives Retail Media Innovation Across East Africa with Landmark Event in Nairobi

By Our Reporter Glovo, a leading multi-category app, has hosted the region’s first and largest retail media event in Nairobi. Over 60 industry leaders, top brands, banks, and agencies gathered to explore cutting-edge strategies that are set to transform consumer engagement. The event provided a platform for sharing insights into order trends across different markets and valuable customer insights from both Uganda and Kenya. These insights will empower brands to tailor their strategies for maximum impact. Noémie Vallée, Global Brand Ads lead from Glovo, highlighted the company’s commitment to innovative brand advertising. She announced global partnerships with the likes of MARS, and showcased new advertising assets that will be rolled out in December 2024 and Q1 2025. These new assets will offer increased visibility and engagement opportunities for brands. The event also featured best practices from leading companies like LOREAL EA, providing valuable learnings for all attendees. The day concluded with extensive networking, photo sessions, and positive interactions among industry peers. From Glovo Uganda, Ivy Maingi the General Manager, highlighted the importance of retail media in driving growth across the region: “In Uganda, we are witnessing first-hand the power of retail media to drive growth and create stronger connections between...