Harley-Davidson is dropping diversity initiatives after right-wing anti-DEI campaign

New York (CNN) — Tractor Supply Co. John Deere. Now Harley-Davidson.Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major American brand to backtrack from DEI policies it had supported in recent years.Harley-Davidson faced pressure online from Robby Starbuck, a conservative activist who has successfully taken on DEI policies at several American companies.“We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community,” the company wrote in a statement posted on X.The company added that “we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals.”But the company said it would review all sponsorships and outside organizations the company affiliates with, and the company will establish a central clearinghouse for approvals of those relationships. It also suggested it would drop some sponsorships, including LGBTQ+ Pride festivals, saying the brand going forward would focus exclusively on growing the sport of motorcycling. Harley-Davidson, based in Milwaukee, had previously been a longtime corporate member of the Wisconsin LBGT Chamber of Commerce.The company...