How Mexican street art inspired Espolòn’s latest tequila edition
MusicEntertainment / Music 7 months ago 382 Views 0 comments
TAMPA (BLOOM) – In the bustling streets of Mexico City, where the vibrant pulse of color and culture thrives, Edgar “Saner” Flores found his calling. As a native to this artistically rich metropolis, Saner’s early encounters with graffiti and street art during his teenage years marked the beginning of what would become a celebrated career in the arts. Today, he’s recognized for his vivid illustrations that blend traditional Mexican motifs with modern twists, making him the perfect partner for Espolòn Tequila as they celebrate their 25th anniversary.
A Creative Collaboration
Espolòn, known for its rich heritage and commitment to the arts, found a kindred spirit in Saner. Their collaboration was ignited by a shared passion for storytelling through art. Previously teaming up in 2022 for an apparel line, this partnership took a new form with Saner tasked to design Espolòn’s first limited-edition tequila bottle. “When Espolòn approached me for their 25th-anniversary bottle, it felt like a perfect match,” Saner recalls. “It was an honor to merge my art with a brand that celebrates Mexican culture so authentically.”
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Designing the Bottle
Saner’s design process was both a homage to Espolòn’s legacy and a...
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