No More Galleries: The New Way Sacramento Artists Are Selling Their Work

The art market in Sacramento has evolved significantly, as veteran artist Tony Natsoulas reflects. With a stalwart presence in 18 museums, Natsoulas finds traditional routes less fruitful and prefers direct engagement with fans through newsletters and biannual open studios. Sacramento's art scene thrives on adaptability, comprised of numerous independent spaces, but few commercial galleries.For example, b. sakata garo, led by Barry Sakata for 27 years, relies on personal connections and curated exhibits. Although sales have waned amid economic uncertainty, he maintains engagement via community events. Artists shifting online, like Tim Collom and Jennifer Peart, leverage digital platforms while newer spaces, such as Prism Art Space, foster collaboration, emphasizing community-driven initiatives in the face of traditional models fading. The capital is navigating these changes, seeking sustainable success through innovation and connection.