Unmasking Photo Fakes: Why We Need New Guidelines to Identify Authenticity

An AI-generated African Mona Lisa raises concerns about image authenticity. With powerful photo manipulation tools, discerning truth is increasingly challenging. Experts call for transparency in image alterations, emphasizing a system where every modification is disclosed. Clear labeling of images can enhance trust in media, counter misinformation, and uphold ethical standards in digital photo use. Categories like Corrected, Enhanced, Body manipulated, Object manipulated, and Generated could aid in responsible media practices. Collaboration among technologists, media, and policymakers is essential for fostering a transparent digital environment.