‘I Didn’t Come Here to be Mistreated’: Outrage Erupts As Black Woman Tearfully Recalls How T.J. Maxx Associates Allegedly Racially Profiled Her at Wisconsin Store, Retailer Responds

T.J. Maxx responded to allegations from a young Black shopper who asserted that she was racially profiled at a store in Wisconsin, sparking massive outrage online. Sophia Madrid, who goes by @sofireee3 on TikTok, posted a tearful account on her page on Thursday detailing her recent shopping experience at a T.J. Maxx store in Racine, Wisconsin. Black woman recalls being racially profiled at TJ Maxx. (Credit: @sofireee3/ TikTok Video Screengrab) She claimed that she and her boyfriend visited the store to shop for purses. As she was browsing the purse section, she began to pick up several handbags in anticipation of making multiple purchases when she saw a number of workers pointedly staring at her and her boyfriend. “They’re very off-putting,” she explains before her boyfriend recounts what he saw in the store. “The lady at the front was staring at us as soon as we walked in,” the young lady’s boyfriend states, adding that several employees also approached the couple in quick succession to ask whether they needed help. “The lady who was at the front, she starts standing by the door like trying to guard it.” Madrid adds that she overheard nearby associates contacting each other through their...