Ice Cube’s Big3 League Expands to Houston, Detroit and Miami, Selling Teams for $10 Million

Ice Cube’s Big3 league is making significant strides with new teams in Houston and Miami. LAS VEGAS, NV – APRIL 28: Rapper, actor, and filmmaker Ice Cube smiles for the cameras during the NFL Draft on April 28, 2022 in Las Vegas, Nevada. (Photo by Jeff Speer/Icon Sportswire via Getty Images) Inside Big3’s Success Launched in 2017, the 3-on-3 league offers fans a unique opportunity to buy stakes in the organization. Keeping the door open for new investors, the former NWA member’s league saw its first team sold for $10 million, a person familiar with the deal told Bloomberg. Transitioning from a touring format to a city-based model, Big3 sold its inaugural franchise in Los Angeles to a group led by DCB Sports. Now aiming to sell all 12 teams, Big3 recently has secured deals in Houston, Miami, and Detroit. “We need to establish roots in cities so we can be more than just a traveling all-star game,” Ice Cube told Bloomberg. “It’s about developing the sport and the league.” Eric Mullins, a former Goldman Sachs executive now leading Lime Rock Resources, is investing in the Houston team alongside Milton Carroll, a minority owner of the Houston Astros. In Miami,...