Rihanna Radiates Confidence in Latest Savage X Fenty Maternity-Inspired Ad

Rihanna's latest scorching Savage x Fenty campaign boldly declares that her baby bump is “Nobody’s Business.” In a captivating Instagram post on Friday, the expectant entrepreneur showcased a series of stunning images from the shoot, artfully concealing her growing belly. She playfully captioned the photos, “It’s me playing ‘hide the baby bump’ whole shoot! boutta be a cheeky summer.” Posing in an empty pool, the 37-year-old star donned a mosaic floral lace lingerie set, complete with matching cheeky panties. Vibrant orange sandals complemented her look. Earlier this month, prior to the Met Gala, Rihanna revealed her pregnancy with baby No. 3 while sporting a chic gray two-piece ensemble and black umbrella. A$AP Rocky humorously noted, “Whatever just don’t really cover her baby bump” during the event's blue carpet.