Innovative media sales program for Atlanta University Center students

For the first time in the U.S., students of the Atlanta University Center (AUC) will have the opportunity to complete a four-year college degree in which the last two years of the curriculum are devoted to equipping them with the skills to succeed in media sales, operations, and marketing starting in the Fall of 2026. Juniors and seniors at Clark Atlanta University (CAU), Morehouse College, and Spelman College& will& beeligible& to& register& for& the& courses.& The& curriculum& will& be& derived& from& the successful& Media& Sales& Institute& (MSI)& curriculum,& which& prepares& and& pre-qualifies& college graduates for careers in media sales, operations, and marketing departments. Founders& of& the& MSI& –& the& leading& talent& development& program& for& diverse& media& sales professionals – unveiled plans for the new Media Sales curriculum on June 15, 2023, at the NationalAssociation& of& Black& Owned& Broadcasters& (NABOB)/MSI& graduation& at& Morehouse College& with& its “inaugural” media partner, Gray Television& and& the& CAU School of Business and Division of Communications Arts within the School of Arts & Sciences. The leadership team from CAU, Gray Television, and the MSI Foundation principles met in late& Septemberto& discuss& the& launch& of& the& Media& Sales& Department& (MSD) curriculum.& The design, research, development, and accreditation...