Jordan Brand Soars to $7 Billion In Sales Amid Nike’s Revenue Dip

While Nike’s overall revenue stumbled in the fourth quarter, the Jordan brand soared, achieving a remarkable $7 billion in sales. This growth stands in stark contrast to Nike’s 2 percent revenue decline, highlighting the enduring appeal and success of the brand founded by NBA legend Michael Jordan. 08 May 2022, US, Miami: Motorsport: Formula 1 World Championship, Miami Grand Prix, race: Basketball superstar Michael Jordan in the Mercedes box. Photo: Hasan Bratic/dpa (Photo by Hasan Bratic/picture alliance via Getty Images) Jordan Brand Reaches New Heights “Our fourth-quarter results highlighted challenges that have led us to update our fiscal ’25 outlook,” said Nike CFO Matthew Friend in a statement last month. “We are taking actions to reposition Nike to be more competitive and to drive sustainable, profitable long-term growth.” During the earnings call, Friend stated that revenue for the 2025 fiscal year would decrease by “mid-single digits,” including a 10 percent drop in the first quarter. For the fiscal year, Nike reported revenue of $51.4 billion, a slight 0.3 percent increase over the previous year. This modest growth marks one of the weakest performances in the past two decades, surpassed only by the initial impact of COVID-19 (2019-20) and the aftermath...