NBA Legend LeBron James Expands His Business Ventures with Exclusive V.S.O.P Limited Edition Release

Hennessy, the leading cognac brand worldwide, partners with the iconic LeBron James to unveil the Hennessy V.S.O.P Limited Edition by LeBron James, slated for release in select markets globally in October 2025. This innovative launch expands upon their creative collaboration initiated in 2024, merging Hennessy’s time-honored craftsmanship with LeBron’s distinguished style and cultural impact. The result is a captivating collector’s edition that invites enthusiasts to engage, celebrate, and foster new social interactions. At the heart of this edition lies LeBron’s unique “crowning” gesture, symbolizing leadership and elevation, elegantly showcased on a striking orange bottle—an embodiment of his vibrant spirit. Perfectly suited for any occasion, from basketball courts to social events, it aims to bring people together. To celebrate this partnership, Hennessy has launched a social media initiative titled “The Second Decision,” cleverly referencing LeBron’s renowned “The Decision.” This campaign connects their past with the present, emphasizing their shared cultural legacy.