LL COOL J Declares Himself the “Most Important Rapper Ever”

Spread the love Hip-hop legend LL COOL J has once again sparked debate in the rap community by claiming he’s the most important rapper of all time. In a recent interview on Apple Music’s Le Code, LL COOL J shared his perspective on his unparalleled influence on hip-hop culture, spanning music, fashion, television, and business. While the rapper famously coined the term “G.O.A.T.” (Greatest of All Time) with his 2000 album G.O.A.T. Featuring James T. Smith: The Greatest of All Time, he has now shifted the conversation. “I’ma say this humbly, but I really mean this,” he stated. “I think one day people are going to wake up and realize that LL COOL J is the most important rapper that ever existed.” Pioneering Influence in Hip-Hop LL COOL J, born James Todd Smith, pointed to his groundbreaking contributions to hip-hop culture to justify his claim. He highlighted how he popularised Kangol hats and endorsed Troop clothing, laying the foundation for modern rap endorsements. His influence extended to major brands like FUBU, which he helped bring into mainstream fashion. “When it comes to endorsements, they’re gonna say, ‘Oh, this is the guy who made the Kangol popular before anyone else.’ When...