Maad McCann Cultivating Creative Talent in Advertising Through Portfolio Reviews

By Our Reporter Maad McCann Advertising hosted season 5 of the Iron Sharpens Iron Portfolio Review in honor of 16 years in the industry. Welcoming aspiring Creatives from all corners of the Advertising industry, the event marked a pivotal moment for the mushrooming talent to receive invaluable insights and guidance from the seasoned professionals at the Agency. From graphic designers, photographers and cinematographers, each portfolio reflected a unique blend of talent, creativity, and ambition. The Maad McCann team precisely examined each submission, offering candid feedback and constructive criticism. Portfolio Reviews aim to offer real-world advice to budding Creatives and to bridge the gap between academic learning and industry expectations. They take on the “iron sharpens iron” approach, which is a platform for young talent to gain valuable insights that shape their creative journey. “Maad McCann recognized the need to foster the next generation of Creatives, and has for 5 seasons now invited hopefuls to submit their portfolios for review,” remarks Peter Kazibwe, Creative Director, adding that the reviews are not just about evaluating work, but also about nurturing talent. According to Mr. Kazibwe, the agency has picked up talent from previous seasons, who currently serve the agency’s list of clients....