Apricot Jam Drama: Meghan Markle Faces Refund Demands and Product Scrutiny

Meghan Markle’s lifestyle venture, As Ever, has seen notable growth since its inception; however, a recent setback has led numerous customers to seek refunds for the apricot spread priced at $9 and $14. Dubbed as the "Apricot Mishap," this incident arose following the June 20 launch of several new products, including the highly sought-after apricot spread and a $30 rosé wine, as reported by People magazine. The rapid sellout of the apricot spread left the brand unable to meet all orders, resulting in refunds and a commitment to fulfill orders with complimentary products upon restocking. A brand spokesperson stated, "We are unable to fulfill your order at this time. Refunds will be processed by week's end." Promotional features described the spread as perfectly complementing yogurt, toast, or pastries. Meanwhile, the rosé wine launch proceeded smoothly, marking As Ever's promising entry into the wine market with future varieties planned. Markle faces increasing scrutiny and legal challenges, including a $10 million claim regarding a problematic salt bath recipe featured on her Netflix series.