Community News: Metro Atlanta Church Champions Fights For Black Entrepreneurs In The Face Of DEI And Juneteenth Setbacks

STONECREST, Ga. — In the wake of major corporations withdrawing their backing for DEI efforts, a metro Atlanta church is taking decisive action to promote local Black-owned businesses.The church hosted a vibrant marketplace within its sanctuary this past weekend, converting the space into a dynamic pop-up venue for Black entrepreneurs.“It’s essential because it enables our customers to shop from a diverse range, ultimately aiding in job retention,” expressed Renee Alexander, proprietor of Mrs. Renee Natural Skin Care.This event emerges as corporate DEI initiatives face increasing scrutiny. Research from Columbia University indicates companies maintaining consistent DEI support earn greater trust from communities of color.Pastor Dr. Jamal Bryant has openly critiqued companies like Target, attributing significant financial losses to their decisions. Last week, Bryant highlighted that the community's shift toward Black-owned businesses has notably impacted sales, as exemplified by Jawwaad Saleem, owner of Champs Number One Underwear, who reported a surge in interest and revenue amidst this transition.