Monique Rodriguez Faces Backlash and Financial Hit Amid Hair Loss Allegations After Mielle Organics’ Procter & Gamble Partnership

Monique Rodriguez, the founder and CEO of Mielle Organics, recently responded to claims that her beauty brand’s popular products are causing hair loss and damage. The backlash comes shortly after her company’s acquisition by Procter & Gamble (P&G) in January 2023, which has sparked concerns about changes to the formulas of some of Mielle’s most beloved products. Photo via Instagram, @exquisitemo The financial and strategic implications of this controversy are significant, as the deal with P&G was a major step in scaling the brand globally. Despite assurances recently from Rodriguez that the acquisition has not altered Mielle’s product formulations, many consumers remain skeptical, leading to negative reviews and the potential for a financial hit to the brand’s reputation. As Atlanta Black Star reported, one expert claimed to have tested the products and found the formulas have remained largely unchanged, although the ingredients could cause irritation for some. Rodriguez Defends the Integrity of Mielle’s Products In a video statement released on Sept. 7, Rodriguez addressed the controversy, specifically responding to a flood of seemingly out-of-the-blue claims that Mielle’s Rosemary and Mint Hair Oil, one of the brand’s best-selling products, was now causing hair loss. Rodriguez assured customers that no changes had...