Mothers Against Drunk Driving® (MADD) and Diageo North America kick off partnership to tackle impaired driving in the U.S.

The MADD-Diageo relationship will focus on education, awareness, and & prevention campaigns to help end impaired driving. (WASHINGTON, D.C.)& — Mothers Against Drunk Driving® (MADD) and Diageo North America have agreed to a new partnership to collaborate on public awareness and education campaigns aimed at ending drunk driving. In late 2023, MADD created the MADD Network, a first-of-its-kind campaign that aims to unite diverse supporters of MADD who share the commitment of creating a future of No More Victims. Diageo, which has a proven track record of effective programming to prevent impaired driving, is an inaugural member in the launch of the MADD Network. Their first partnership initiative will be to jointly send a clear “don’t drink and drive” message to football fans throughout the U.S. and beyond as the big game approaches, encouraging everyone to celebrate and enjoy the game safely while refraining from drinking and driving. “In recent years we have witnessed a surge in drunk driving. Just since 2019, alcohol- related traffic fatalities have increased by 31%. MADD and Diageo are acutely aware that lives are at stake,” said MADD CEO Stacey D. Stewart. “We all want to savor the big game, but no one should get...