Kanye West Changes His Name Again And No One Cares

Kanye West, 48, has reportedly undergone a second official name change and now wishes to be referred to as Ye Ye.The Grammy-winning artist previously abandoned his birth name, Kanye Omari West, in 2021, opting simply for Ye. Recent reports from Page Six indicate that business filings submitted in California by his chief financial officer, Hussain Lalani, reveal a new alias.Mr. West has seemingly amended his legal name again to Ye Ye, as confirmed by paperwork associated with his Yeezy brand, record label, and Getting Out Our Dreams organization, which list Ye Ye as a key representative.Years prior, he released an album titled “Ye” in June 2018, which featured a provocative cover reflecting his struggles. West elaborated on his name change, noting it symbolizes collective identity.Yeezy's chief of staff, Milo Yiannopoulos, asserted the significance of the name Ye, emphasizing its recognition and the gravity of altering his branding. Public response has been mixed, with many critiquing the change as desperate. As he transitions to his new identity, fans remain divided over his choices.