Nova Alexander & Sacred Sports Foundation’s Fight for Saint Lucia’s Vulnerable Youth

When the Alexander siblings turned their focus to Saint Lucia after growing up in the United Kingdom, they came prepared. Armed with expertise and buoyed by impeccable timing, they resolved to serve the island their parents once called home. Their mission? To empower the next generation. Nova Alexander, the only sister in the trio, recounted to the St. Lucia Times how along with her two brothers, she founded the Sacred Sports Foundation (SSF)—an NGO with a clear vision: fostering youth development through sports. Guided by research, SSF extends its reach to all sectors of Saint Lucia’s youth. From supporting young people with differing abilities to creating safe spaces for the LGBTQ+ community and other vulnerable groups, the organisation works to address systemic challenges. It also aims to bridge the gap between unemployed youth and meaningful opportunities. Each generation wrestles with the responsibility of equipping young people to lead purposeful lives. For over a decade, Alexander has been at the forefront of this effort, witnessing firsthand the trials faced by Saint Lucia’s youth. “Particularly post-COVID,” she remarked, “not only the girls but the young men as well missed out on those two years of interaction, and education in that school environment....