Gymnast Influencer Olivia Dunne Scores Deodorant Deal After Viral Clip

LSU gymnast and social media sensation Olivia "Livvy" Dunne has orchestrated an impressive transformation of a cringeworthy viral moment into a significant brand partnership with Secret Deodorant. The story unfolded in September when Dunne, the partner of Pittsburgh Pirates pitcher Paul Skenes, was captured on camera displaying visible sweat stains while cheering energetically for him at Great American Ball Park in Cincinnati, Ohio. This moment quickly circulated across various social media platforms, eliciting a mix of humorous and critical reactions. However, Dunne skillfully turned this awkward incident into a marketing opportunity. In her recent Instagram post to over 5 million followers, she playfully labeled it as “stress sweat” and wished her “past self” had utilized Secret Clinical Strength. She stated, “Now I can cheer and get excited without worrying about the replay.” The feedback was overwhelmingly supportive, with commentators praising her entrepreneurial spirit within the NCAA’s Name, Image, and Likeness (NIL) framework, showcasing that even challenging moments can yield lucrative ventures.