Parents’ personal experience inspires creation of Young Dreamers’ Bookstore

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In 2016, as the parents of two active boys, Dr. Nosakhere Griffin-EL (pictured left) and Dr. Eliada Griffin-EL (right) searched diligently to find fiction and non-fiction books with Black main characters. Nosakhere and Eliada wanted the books to promote diverse heroes, creativity, and imaginative thinking, as well as innovative problem solving and social and emotional wellness. Realizing this was a challenge many parents faced, the couple sprung into action. Determined to find unique stories that had the power to inspire their sons to dream, Nosakhere and Eliada turned their frustration into motivation and began searching. Their efforts led them to find great authors and illustrators who create unique stories that stimulate young minds. In 2022, they founded the Young Dreamers’ Bookstore, a mobile book retail startup for young children and their families. The Young Dreamers’ Bookstore offers a large collection of children books with characters of African descent from throughout the world that are written by talented and culturally diverse authors. Books are chosen to normalize cultural inclusion and spark children’s imaginations and self-confidence. Everyone who works at The Young Dreamers’ Bookstore recognizes the power of books throughout a child’s life and is committed to bringing children meaningful, inclusive stories...

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