Pastor Jamal Bryant Expands Boycott Efforts, Launches Marketplace for Black Entrepreneurs

Target's stock plummeted from $138 in January to $93.11, reflecting the influence of the Black dollar. Following a 40-day "Target Fast" led by Pastor Jamal Bryant with support from 200,000 petitioners, a full boycott was declared. Four key demands were issued, including honoring a $2 billion pledge to Black businesses. As Target scales back its DEI efforts, Black entrepreneurs face uncertainty. Despite challenges, they emphasize resilience and unity, showcasing their talents in newly launched marketplaces like New Birth's Bullseye Black Market. Bryant plans a town hall on April 22 to discuss next steps.