Paws for caution – how to stay safe from online pet scams

As National Puppy Day approaches on March 23, many social media users can expect to see a near-constant stream of puppy pictures and adorable advertisements to take over their news feeds. Many consumers may decide that now is the time to add a new furry friend to their family. However, not all sponsored advertisements are legitimate, and the puppy pulling on your heartstrings in need of a new home may not exist. Deciding to bring a new pet into your home is a complex decision, and many people often spend hours of research to find the right breed for them based on all kinds of characteristics, such as temperament, size and activity level. Whether finding their perfect pet at a local animal shelter, dog breeder, or online posting, it doesn’t take long to form an emotional attachment with their soon-to-be best friend. Unfortunately, scammers are highly practiced in taking advantage of emotions and online marketplaces are perfect for them to reach a broad audience. Related Stories “No matter the scheme, manipulating emotions is one of the hallmarks of a successful scammer,” said Heather Massey, vice president of communications and community relations for Better Business Bureau serving the Heart of Texas....