Pepsi Introduces New Logo Through Street Art Murals in Sri Lanka

Honoring its 125-year history, Pepsi introduced its new brand identity in Sri Lanka through the ‘Pepsi Street Kala’ campaign. This initiative features 17 murals across the country, using public art to make culture and creativity more accessible. It’s the first time Pepsi has launched its revamped identity through public art on a global scale. Pepsi celebrated this milestone at an event held at the Lotus Tower, South Asia’s tallest self-supported structure. The launch included interactive experiences that showcased Pepsi’s updated brand image. Attendees, including media, influencers, and members of Sri Lanka’s art community, witnessed the illumination of the Lotus Tower in Pepsi’s new colors, offering a visual representation of the brand’s refreshed look. Speaking on the launch, Anuj Goyal, Associate Director, Area-Countries Region, PepsiCo said, “Pepsi has consistently been at the forefront of youth culture and with this initiative, we are extending that dedication to the streets of Sri Lanka.   “The new Pepsi logo represents a bold new chapter for Pepsi, bringing it to life through street art with the ‘Pepsi Street Kala’ campaign – enabling us to expand the horizons of visual narrative. The grand launch event, including the striking projection of our brand colors at the iconic Lotus...