PepsiCo & PLC Unveil First-Ever Student Capsule Collection at Black Footwear Forum with Big Sean

Big Sean and PLC Founder Dr. Dwayne Edwards during fireside chat at Black Footwear Forum (Image courtesy of PepsiCo) The buzz of excitement filled the air at Pensole Lewis College of Business and Design (PLC), where sneaker enthusiasts and aspiring designers gathered for a weekend celebrating more than just footwear; it honored legacy. Visions and collaborations came to life as the Black Footwear Forum transformed the campus into a lively hub of creativity, connecting the next generation of design innovators with industry legends. The highlight? A groundbreaking debut of PLC’s first-ever student capsule collection, sponsored by PepsiCo and co-created with Detroit native Big Sean, whose journey from the city streets to the global stage is a testament to the power of dreams and collaboration in elevating Black voices within the footwear industry. Big Sean emphasized the next generation of designers and youth from Detroit, keeping the momentum going by staying passionate and doing things for the right reasons with integrity. (L-R) Designer Baiyinah Ings, Big Sean and PLC Founder Dr. Dwayne Edwards (Image courtesy of PepsiCo) “I am so proud of everybody from the city. It takes a lot to be from a place like Detroit and be successful,” Big...