It Pays to Have Friends’: Pinky Cole on How Robert Smith Came Through

In early 2024, Pinky Cole Hayes confronted a formidable obstacle as her successful plant-based burger venture, Slutty Vegan, underwent a significant restructuring. Despite a robust revenue stream, the skyrocketing annual costs of $10 million necessitated tough decisions, including the overhaul of her executive team. Amidst this turmoil, billionaire Robert Smith stepped in as a crucial supporter, acquiring a property to enhance liquidity. Following the restructuring, Cole quickly reacquired her brand, underscoring the vital roles of networking and perseverance. With ambitious plans for international growth, she aspires to motivate fellow entrepreneurs, using her own experiences as a powerful symbol of resilience in the face of challenges. Her journey reflects unwavering tenacity and serves as an inspiration to many in the entrepreneurial landscape.