Raphael Benza Shares Insights on Artist Management at AUMEX 2024 Masterclass

By BigEyeUg Team In the dynamic world of African music, Raphael Benza, the founder of Vth Season, has established himself as a key player in shaping the careers of some of the continent’s most celebrated artists. With over a decade of experience, Benza has guided talents such as AKA, Ami Faku, TRESOR, Focalistic, Heavy-K, Manu WorldStar, and Mr. Eazi to prominence. Raphael Benza Yesterday, Benza delivered a compelling masterclass titled “The Art of Artist Management” at Protea Hotel as part of the AUMEX 2024 program. The session offered attendees a rare glimpse into the strategies behind managing talent, building sustainable careers, and addressing the challenges African artists face in a competitive industry. Benza’s masterclass focused on three core principles: Talent Development: Identifying and nurturing unique potential to create star-quality performers. Sustainable Career Building: Strategies to ensure longevity in the industry beyond fleeting viral success. Navigating Industry Challenges: Practical solutions to overcome limited resources and fierce global competition. With a track record that includes contributions to Spotify’s highest-streamed African hip-hop artist and two of the top 10 most popular Amapiano tracks, Benza’s expertise resonated deeply with attendees. His work has earned accolades such as South African Music Awards (SAMAs) and MTV...