Remembering When 50 Cent Sued Taco Bell for $4 Million

In a throwback to one of the more unusual legal battles in the celebrity world, 50 Cent’s 2008 lawsuit against Taco Bell has resurfaced on social media. The rapper, whose real name is Curtis Jackson, sued the fast-food chain for $4 million, claiming they used his name without permission in an ad campaign. HOLLYWOOD, CALIFORNIA – JANUARY 05: Curtis “50 Cent” Jackson attends the red carpet premiere of Starz “BMF” Season 2 at TCL Chinese Theatre on January 05, 2023 in Hollywood, California. (Photo by JC Olivera/Getty Images) 50 Cent’s The Name The controversy began when Taco Bell launched its “Why Pay More?” campaign, promoting menu items priced under a dollar. In a move that was to be funny, the campaign suggested that 50 Cent should change his name to 79 Cent, 89 Cent, or 99 Cent to reflect the low prices. The campaign caught 50 Cent by surprise, as Taco Bell never sought his approval. Instead of contacting him, Taco Bell sent a humorous letter to journalists, not to the rapper himself. “Without seeking or obtaining Jackson’s authorization, defendant Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona, and trademark...