Republic Bank CPL Boosts Saint Lucia Economy In 2023

The Republic Bank Caribbean Premier League (CPL) created a total economic impact of US$39,470,999 for Saint Lucia during the 2023 tournament. There were six matches scheduled in Saint Lucia between 16 and 20 August with games taking place at Daren Sammy Cricket Ground with all six CPL teams visiting the island over that period. The total event impact is calculated by world renowned research organisation, YouGov Sport with the final figure being determined by organiser spend, visitor spend and media  and promotional value for Saint Lucia. During CPL’s stay in St Lucia, CPL booked 12,818 hotel room nights, made up of players, coaches, administrators, TV and media crews, team owner groups, league and franchise event management teams, alongside overseas visitors who arrived to watch the games. A meaningful part of the total economic impact figure stems from the money spent by these overseas visitors. Saint Lucia also benefited from the tournament being broadcast around the world with CPL’s audience reaching  853.5million total viewers in 2023. As always, CPL worked closely with the local tourism authorities to create world class content which helped promote the spectacular benefits on offer to visitors to Saint Lucia. These exclusive features and vignettes were shown...