By Madeline Seck& AFRO Intern& mseck@afro.com& Rihanna Fenty at the Fenty Hair Launch Party on June 10. Credit: Photo courtesy of Instagram / Fenty Hair
Rihanna Fenty has once again reinvented herself. The singer, songwriter and CEO of Savage X Fenty and Fenty Beauty, announced on June 4 that her new haircare line would launch on June 13. The product will be sold exclusively online and available for delivery in 194 countries worldwide.& “Fenty Hair was truly created for all types. From my curly people to those who love protective styles, to those with straight or wavy hair, there’s something for you,” said Rihanna on the Fenty Hair website.& & The announcement was first teased on Fenty Hair’s new Instagram page, which surpassed 1,800 followers before the launch date.On June 10 from 12 p.m. to 8 p.m., Rihanna hosted a Fenty Hair launch party in Los Angeles. The launch party included an in-person pop-up shop, live styling, expert advice and more.“I wanted to create a lineup of products that are easy to use. I also needed products that can keep with me and fit into my lifestyle,” said Rihanna, in her Fenty Hair campaign video. “Hair health is our top...
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