Saint Lucia Celebrates Success At Routes America Event

A four-member delegation, led by Thaddeus M. Antoine, Chairman of the Saint Lucia Tourism Authority represented Saint Lucia at the recently concluded Routes America Conference, which was held from March 19-21, in Bogota Colombia. The three-day event united prominent figures from the aviation industry to deliberate on route development strategies and technologies, aiming to cultivate stronger partnerships. The Saint Lucian delegation attended with the objective of implementing its airline strategy, which focuses on enhancing services from Europe, South America, and the Caribbean to align with the anticipated expansion of 2,000 new rooms by the end of 2025. During the delegation’s engagements, meetings were held with executives from seven prospective airlines interested in introducing inaugural routes to Saint Lucia, with some aiming for launches as early as 2024. Simultaneously, strategic discussions were conducted with executives from nine existing airlift providers to ensure the maintenance and sustainability of current capacities and schedules. These providers applauded the destination for its high demand, demonstrated by robust loads, innovative marketing strategies, and excellent yields observed over the past year. The airlines welcomed the news of future growth expectations based on the island’s upcoming signature events, additional room stock, and the development of the community tourism...