Serena Williams’ New Beauty Brand Is Raising Money for Black Maternal Health

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Serena Williams has flawlessly made the transition from GOAT-level tennis star to successful entrepreneur, with a portfolio that includes ownership stakes in sports franchises like Angel City FC; her clothing brand, S by Serena; and her venture capital fund, Serena Ventures. A brand new addition to the fold: her beauty brand, WYN Beauty, which features clean, vegan “makeup you can move in.” And while the brand’s hydrating skin tint and flashy lip and cheek pigment are bound to catch your eye, today it’s WYN’s commitment to philanthropy that’s truly standing out. Related story This Brightening Moisturizer Is So Beloved Since Shoppers Say It Can ‘Revitalize Older Skin’ & It’s Only $14 Williams, a mom of two, launched WYN earlier this month with an eye towards giving back, and one specific cause holds personal significance: maternal health. Williams has spoken candidly about the life-threatening experience of giving birth to her first child, Olympia, and has since become an advocate for maternal healthcare and wellbeing. It’s an especially urgent cause for Black women, who are at higher risk of dying of...