SLTA Looking To Capitalise On Blue Economy

The Saint Lucia Tourism Authority (SLTA) is looking to reposition its market to also include the island’s potential in the blue economy. The blue economy, or the ocean economy, is a term used to describe the economic activities associated with the oceans and seas. The SLTA’s new Chief Executive Officer, Louis Lewis, made the blue economy declaration on the sidelines of the Atlantic Rally for Cruisers’ 2024 launch at Rodney Bay. Saint Lucia has served as the finish line for the internationally recognised sailing race for 39 years and counting. According to Lewis, a strategic plan has been prepared. “We recently concluded a strategic plan for the entire marine sector as far as the promotion of the industry is concerned. We are charting a course for its growth. The water sector in particular is very important. We are an island state and it’s part of the attractive amenities that we provide. It’s part of one of the features that we use to entice people to come to Saint Lucia. And we are taking it very seriously,” he explained.  The Tourism official explains that increased development of and investment in marine infrastructure is required if Saint Lucia hopes to compete internationally...