SLTA Tapping Into UK Market To Increase Visitor Arrivals

The Saint Lucia Tourism Authority (SLTA) is partnering with its United Kingdom office to host a number of UK-based events agents in Saint Lucia. The goal is to market Saint Lucia as a Meetings, Incentives, Conference and Events (MICE) destination. MICE tourism brings together large groups of professionals in one location to engage in recreational activities and complete their work tasks at conferences. Iana Fevriere-Jacobs, the SLTA’s Sales and Marketing Manager at the UK Office, says the goal is to reposition Saint Lucia as a MICE Destination. “So essentially what this is, is finding incentive planners in the UK who have the potential to deliver business to Saint Lucia and hosting them in Saint Lucia to get familiar with the activities, resorts and what we have to offer as a MICE destination,” she explains.  Fevriere-Jacobs says Saint Lucia has received much success with hosting large groups of visitors and has received stellar reviews by agents. “Feedback from the agent is really amazing. We have people who are really impressed with Saint Lucia. Some of them who never even thought of Saint Lucia as an incentive destination, but who do other islands, are really impressed with the amount of activities we...