Naomi London: The Sprint Star Takes the Leap with PUMA Sponsorship

Saint Lucia's sprinting landscape has gained a significant boost as Naomi London, a rising star, declared her partnership with PUMA on Friday, October 10. This major announcement marks her as the second athlete from Saint Lucia to secure a sponsorship with the renowned German sportswear brand. The 18-year-old athlete, hailing from Belle Vue, Vieux Fort, took to Instagram to express her excitement, stating, “Oh, to be a PUMA girl. Blessed and thankful to join the PUMA family. #puma #trackathlete.” In an interview with St Lucia Times, she credited her success to divine intervention and unwavering faith. Joining London is Olympic gold medallist Julien Alfred, who previously signed with PUMA post her collegiate journey. This year has been transformative for London, highlighted by her 100m sprint at the Clyde Littlefield Texas Relays, where she shattered a national junior record. She has also aligned with the Bank of Saint Lucia, aiming to inspire the youth through various initiatives. Looking forward, London is considered a strong contender for gold at the upcoming CARIFTA Games.