Steph Curry Walks Away From Under Armour: Who Will He Sign With Next?

Golden State Warriors’ superstar Stephen Curry is embarking on a significant business venture, announcing the amicable split of the Curry Brand from Under Armour, marking a bold shift for the athlete-driven label. After over a decade of collaboration that established Under Armour in basketball, both parties confirmed the decision on Thursday. Launched in 2020, the Curry Brand will now function independently, with Curry assuming complete control of its strategic direction.This separation, which will finalize by late 2026, signifies the conclusion of one of the decade's pivotal athlete-brand partnerships. The final release under this collaboration, the Curry 13 sneaker, is anticipated in February 2026.The decision appears to be mutually beneficial; Under Armour CEO Kevin Plank commended Curry's influence, emphasizing that it enables a concentrated focus on Under Armour's core identity during its pivotal turnaround. For Curry, this separation paves the way for ambitious growth centered on community impact and increased youth sports access.