How Saint Lucian Artists Embrace the AI Climate

In his creative workspace, graphic designer and videographer Jed Charles meticulously enhances a client's logo, a once labor-intensive process. Nowadays, AI accelerates aspects of this work, yet Charles remains unworried—for now. He remarked to St. Lucia Times, “They encounter issues,” often reverting to the creative team for solutions. This limitation bolsters his confidence in job stability, perceiving AI more as an ally than a threat.Numerous Saint Lucian artists echo his perspective, investigating AI's influence on their art and earnings. Strains have erupted, especially among photographers who discover clients prefer AI-generated visuals over conventional photo shoots. While much of the feedback among creatives is positive, some harbor concerns about heightened competition.During the Saint Lucia Jazz and Arts Festival in May, a discussion facilitated by the Cultural Development Foundation (CDF) explored AI’s potential to level the playing field for smaller locales against dominant creative sectors. However, artist ADÉX LAVA warned that AI risks undermining artistic integrity and raises consent concerns regarding uncredited creations.