Surveys seek public input to quantify the value of the nighttime economy in Dallas

(Special to The Dallas Examiner) – Visit Dallas, 24HourDallas, and Convention and Event Services’ new Nighttime Economy and Responsible Hospitality division seek input from consumers, employees, businesses and entertainers to measure the economic impact of the nighttime economy.& The results of the survey being conducted by research firm Tourism Economics will be published during the Responsible Hospitality Institute’s global Sociable City Summit at the Adolphus Hotel from April 18 to April 20. “If you go to a sports game, dine in a restaurant, attend happy hours in bars or see live music at night, you are contributing to the nighttime economy.” said the city of Dallas Nighttime Economy and Responsible Hospitality Manager Nathan Armstrong. “We will set a baseline to measure how this sector is emerging from the pandemic and position ourselves to support nighttime businesses and our entertainment districts.” Cities competing with Dallas for economic expansion, talent recruitment, and cultural tourism recognize the importance of the vibrancy and safety of their nighttime offerings in attracting businesses, residents and conventions. By creating a unified destination brand and investing in a comprehensive Convention Center district, they establish guidelines for the allocation of Hotel Occupancy Tax and sales tax revenue, aimed at...