Tennessee Tourism Generates a Record $30.6 Billion in Direct Visitor Spending

Nashville, Tenn. (TN Tribune) – Tennessee tourism generated a record $30.6 billion in direct visitor spending and saw 144 million visitors to the state in 2023, according to newly released data from Tourism Economics and the Tennessee Department of Tourist Development. Tennessee’s direct visitor spending increased 6.2% in 2023. This follows two consecutive years of double-digit growth, driving Tennessee to a 125% recovery over 2019 pre-pandemic levels. “When tourism grows, Tennessee reaps the benefit with increased sales tax revenue,” said Gov. Bill Lee. “Tourism boosts local economies, supports businesses and jobs, funds public services and creates a better quality of life for all Tennesseans. We welcome visitors from around the world to experience Tennessee’s music, scenic outdoor beauty, culture and food from Mountain City to Memphis.” “Tennessee tourism is soaring, leading to benefits to Tennesseans,” said Mark Ezell, Commissioner of the Tennessee Department of Tourist Development. “Thanks to our destination marketing organizations across the state, in addition to our leisure and hospitality businesses in this amazing accomplishment. The record growth is a testament to the strength, resilience, determination and efforts of our people and the work of our industry in bringing visitors to enjoy why Tennessee Sounds Perfect.” Key Highlights...