From Love to Laughter: How 'The Creatives' Built a Flourishing Digital Brand

Social media influencers Jamal “The Creative” Morant and Chantelle “Chantelle Rose” Morant, collectively known as “The Creatives,” reveal a preordained connection that blossomed over years. Their chance encounter at the 2018 Black Panther Atlanta premiere went unnoticed, with Jamal attending solo while Chantelle accompanied her family. The duo navigated similar paths, both ending engagements around the same time and embarking on a “healing journey” prior to reuniting on a dating app in late 2022. Their romance flourished rapidly, leading to extensive travels and a pivot toward short-form sketch comedy content, highlighted by their viral “hoodie” video. After transitioning to brand deals, they achieved remarkable financial growth—ultimately aiming to expand their influence beyond social media, including plans for a children’s book and community engagement.