The Denim Workroom reimagines the lifecycle of denim

The Denim Workroom, a new denim restoration and repurposing shop based in Atlanta, is working to change how people incorporate denim into their lifestyles. Currently, operating solely online, the shop specializes in tailoring and alterations to denim clothing. “The Denim Workroom is a sustainable approach to denim, tailoring, and alterations. We do custom work, we specialize in denim repairs,” said Travis Geter, owner of The Denim Workshop. “We’re really about expanding the life of your jeans.” Geter, 42, created The Denim Workroom in November 2023, after spending over a decade working with denim through retail. While the idea had been in his head for a couple of years prior, he decided to move forward after realizing that there was little to no competition in the denim repair space; especially in Atlanta. He continues, “Instead of buying something new if you have a favorite pair of jeans that you love, we’re all about extending the life of them. Whether it’s doing repairs, or changing the shape of the jeans, if you have a wide-leg pant and you want them to be slimmer, we can do that for you. If you have a slimmer jean and you want them to be wider,...