Shining a Light: Overcoming Visibility Challenges for Black-Owned Businesses

The core issue lies not in the quality of Black-owned enterprises or consumer intent but in a disjointed system impeding visibility. Although Buy Black initiatives and digital directories have garnered momentum, Black businesses often remain overlooked. A McKinsey report underscores this disconnect: 63% of consumers express a desire to support Black-owned businesses, yet only 23% know how to locate them. By 2027, Black purchasing power could reach $1.8 trillion (Selig Center), revealing a structural flaw rather than a lack of demand. The forthcoming Best of BuyBlack.org Awards seeks to address this visibility gap, spotlighting leading Black businesses nationally while focusing on local community anchors. This three-month initiative aims to foster enduring online and offline trust, ultimately ensuring Black enterprises gain the recognition they deserve.