The Unmatched Purchasing Power Companies Can't Afford to Overlook

"Who will work to unite communities of color while the administration seeks division? A unified front could revolutionize politics and economics by amplifying the voices of those weary of living as society's marginalized. The urgency for action is palpable.” — Ray Marcano. While not as vocally disruptive as extremists targeting LGBTQ+ inclusive brands, communities of color are steadily asserting their economic power against companies that neglect diversity, equity, and inclusion. With a combined purchasing capacity of $6 trillion—over 30% of the U.S. populace—they surpass the economies of all except the U.S. and China. Businesses yielding to extreme pressures are jeopardizing their financial health. As shareholder advocate Andrew Behar remarked to Fortune, the current administration's anti-DEI stance diminishes corporate performance. Although no formal boycott is established, the NAACP encourages consumers to support businesses that honor diversity. Prioritizing people indeed fosters profitability; neglecting this principle risks significant financial repercussions. Essential dialogues at recent forums further emphasized the collective economic strength of Black and Brown communities.