‘Ikigai’ Helped Tom Brady Find Purpose—Here’s What He Said

In his latest newsletter, Tom Brady shared insights from his summer spent unwinding with family in Japan, a journey characterized by stunning landscapes, delectable cuisine, and ample leisure. During his visit, he encountered the concept of ikigai, which captivated him enough to delve deeper into its significance. Brady defines ikigai as one’s "reason for being," emphasizing the importance of exploring personal talents, passions, and societal needs to uncover meaning and purpose in life. Not surprisingly, he has long regarded football as his ikigai. Brady believes that his exceptional talents in the sport serve a greater purpose, stating, “I loved football. I was good at it. I got paid for it. And I believe the world benefited from it.” He recognizes the vital role sports play as a source of entertainment and solace amidst life’s challenges. “Football and entertaining people remain central to my identity,” he continued, affirming his commitment to delivering enriching experiences through his FOX role, as his understanding of purpose evolves.