Tourism Authority Upholds Their Statistics: What You Need to Know

The Saint Lucia Tourism Authority (SLTA) announced a remarkable 14% increase in tourist arrivals for 2023, surpassing pre-pandemic levels. Despite an IMF report questioning data accuracy, SLTA CEO Louis Lewis defended their methods. Transitioning to face-to-face surveys has enhanced data quality, ensuring accurate estimates crucial for guiding the tourism sector's recovery. Lewis emphasized the significance of precise data collection, underpinning the strategic direction essential for Saint Lucia's economic vitality, as every metric shapes the tourism industry's landscape.